NUTS-3 HU322 · Hungary
Population
349,7262025
GDP
€4,821M2024
Unemployment· NUTS-2 source
6.1%2025
Employment· NUTS-2 source
78.2%2025
Active firms· FR-only
—
Cadastral parcels· FR-only
—
Area
5,580.4 km²
TerraSight · Compare
2 regions side-by-side
HU322 · HU231
Decision brief
Download brief (PDF)mandate-neutral · ranked by overall opportunity
Best overall fit: Jász-Nagykun-Szolnok (Opportunity 37). Runner-up: Baranya (31). Contrarian pick: Baranya — leads the set on Cost advantage (EU pctl 95).
Strengths
Cost advantage (94) · Industrial base (92)
Red flags
Economic base (EU bottom 15%)
Digital readiness (EU bottom 15%)
Governance (EU bottom 15%)
Energy cost (EU bottom 15%)
Flood: 20% of population in the 100-year floodplain
#2Baranya
Strengths
Cost advantage (95) · Connectivity (63)
Red flags
Economic base (EU bottom 15%)
Talent & skills (EU bottom 15%)
Governance (EU bottom 15%)
Energy cost (EU bottom 15%)
Why you might not pick Jász-Nagykun-Szolnok
Economic base (EU bottom 15%); Digital readiness (EU bottom 15%); Governance (EU bottom 15%); Energy cost (EU bottom 15%); Flood: 20% of population in the 100-year floodplain. Its weakest dimension is Energy cost (EU pctl 2) — Baranya may suit a mandate that weights that higher.
How robust is this recommendation?
The leader depends on the mandate: Logistics → Baranya · Manufacturing → Jász-Nagykun-Szolnok · Office → Baranya · Residential → Baranya.
Phase-2 diligence checklist
- Site-level grid connection capacity and power pricing (beyond country-grain energy data)
- Local incentives, tax regimes and permitting timelines
- Workforce depth for your specific roles (the talent pillar is a proxy)
- Real-estate availability, rents and land — public pan-EU data stops at the Nordics
- Flood defences, return-period design and insurance for flagged regions
This is a mandate-neutral read. To weight the pillars to your thesis, run these regions through the Site Screener — it ranks all 1,211 regions under your weights and exports the full PDF. First-pass macro screening, not investment advice.
Composite intelligence · 0–100 EU-percentile scores
Opportunity Indexscale + growth + access + structure
36.5
31.4
Resilience Indexdiversification, stability, buffers
26.3
35.5
Quality of Lifeprosperity, health, safety, environment
24.0
20.5
Connectivitytransit + air + market access
33.7
63.3
Talent & Human Capitalskills, learning, knowledge workers
23.8
11.3
Growth Momentumrecent GDP / employment trajectory
67.8
57.0
Trajectories · 2012–latest
Real GDP (2020 prices)
0.5% 5y
1.9% 5y
Population
0.9% 5y
0.6% 5y
Unemployment rate
5.0% 5y
3.1% 5y
Derived comparisons
GDP per capita
€13,784
€14,494
Population density
63 /km²
79 /km²
Parcels per 1k pop
FR-only
FR-only
Firms per 1k pop
FR-only
FR-only
All indicators · 87 metrics (Eurostat, all-EU)
Economy
Gross value added, total (current prices)
€4,142M
€4,374M
GVA — agriculture, forestry & fishing (A)
€277M
€287M
GVA — industry (B–E)
€1,464M
€892M
GVA — manufacturing (C)
€1,386M
€739M
GVA — construction (F)
€216M
€264M
GVA — wholesale/retail, transport, ICT (G–J)
€635M
€734M
Net disposable household income per capita (NUTS-2 source) ·N2
€9,300
€9,200
GDP per capita in PPS (purchasing-power adjusted)
19,400 PPS
20,400 PPS
GDP per capita (current prices, EUR)
€13,700
€14,400
Gross fixed capital formation — investment (total economy) ·N2
€7,214M
€4,847M
Investment in manufacturing capex (GFCF, NACE C) ·N2
€3,008M
€583M
Compensation of employees (total wage bill) ·N2
€7,834M
€4,955M
GVA — real estate activities (L)
€306M
€530M
GVA — information & communication (J)
€42M
€139M
GVA — finance, real estate & professional (K–N)
€560M
€941M
GVA — public admin, health & education (O–U)
€991M
€1,256M
Real GDP (constant 2020 prices, incl. short-term forecast)
€3,638M
€3,729M
Labour productivity per person employed (EUR)
€42,042
€40,064
Gross fixed capital formation, NUTS-3 (ARDECO)
€1,696M
€1,970M
Labour market
Employment, total persons
121,190
134,280
Self-employed persons
12,130
13,840
Employment in manufacturing (C)
37,370
23,800
Activity rate, 15–64 (NUTS-2 source) ·N2
77.0%
76.7%
Youth unemployment rate (15–24) ·N2
15.3%
19.4%
Unemployment rate 15-74, NUTS-3 native (ARDECO)
6.1%
6.4%
Labour force aged 15+ (ARDECO)
170,900
173,200
Business demography
Active enterprises (business economy, all sizes)
34,163
30,961
Enterprise births
3,225
2,875
Enterprise deaths
946
787
3-year enterprise survival rate
6.2%
5.8%
Innovation & R&D
R&D expenditure as % of GDP ·N2
0.8%
0.6%
Employment in high-tech sectors (% of total) ·N2
4.3%
3.2%
R&D personnel (% of active population, FTE) ·N2
0.6%
0.6%
Education
Tertiary education attainment, age 25–64 ·N2
23.4%
21.6%
Tertiary attainment, age 25–34 (young talent pool) ·N2
26.0%
22.0%
Adult participation in learning, age 25–64 (last 4 weeks) ·N2
11.0%
9.0%
Knowledge workers — tertiary-educated & in science/tech (% of labour force) ·N2
17.5%
15.9%
Scientists & engineers (% of labour force) ·N2
6.1%
4.6%
Digital
Households with internet access ·N2
91.2%
92.2%
Tourism
Nights spent at tourist accommodation (total)
519,427
696,252
Mobility
Passenger cars per 1,000 inhabitants ·N2
395 /1k
453 /1k
Distinct public-transport stop locations within the region (GTFS feeds, deduplicated across overlapping feeds by coordinate). A measure of transit-network extent.
1,611
2,429
Road freight loaded (annual, thousand tonnes)
6,037 kt
5,721 kt
Public-transport stops per 100,000 inhabitants — transit service density relative to population (GTFS feeds, coordinate-deduplicated).
461
692
Motorway density (km per 1,000 km²) ·N2
15 km/1000km²
24 km/1000km²
Distance from the region centroid to the nearest major (large) airport, in km - air-connectivity accessibility. Lower is better.
88
10
Number of major (large) airports within 100 km of the region centroid - air-hub catchment richness.
2
1
Demography
Population aged 15–64 (working age)
221,146
224,707
Population aged 65+
76,299
80,655
Population aged under 15
52,281
45,796
Median age of population
45.2 yrs
46.2 yrs
Old-age dependency ratio (65+ / 15–64)
34.5%
35.9%
Crude rate of total population change
-10.8 /1k
-6.2 /1k
Crude rate of net migration plus adjustment
-3.3 /1k
0.8 /1k
Crude birth rate
8.3 /1k
7.4 /1k
Crude death rate
15.8 /1k
14.4 /1k
Live births
2,930
2,618
Deaths
5,548
5,057
Total age-dependency ratio (young+old / 15-64)
58.1%
56.3%
Total fertility rate (births per woman)
1.53
1.29
Population density (persons per km²)
64 /km²
80 /km²
Projected population, 2030–2040 (EUROPOP2019 baseline)
293,508
337,270
Social
At risk of poverty or social exclusion (AROPE) ·N2
28.4%
25.4%
Life expectancy at birth ·N2
75.5 yrs
76.8 yrs
At-risk-of-poverty rate (regional) ·N2
22.1%
18.0%
Health
Hospital beds per 100k inhabitants ·N2
603 /100k
677 /100k
Mortality, all causes (age-standardised rate) ·N2
1,761 /100k
1,709 /100k
Cancer mortality (age-standardised rate) ·N2
335 /100k
326 /100k
Safety & crime
Intentional homicides per 100k inhabitants
0.3 /100k
1.7 /100k
Robberies per 100k inhabitants
10.5 /100k
8.5 /100k
Thefts per 100k inhabitants
1,044 /100k
420 /100k
Road traffic deaths per million inhabitants ·N2
60 /M
67 /M
Governance & institutions
Government effectiveness, WGI score -2.5..2.5 (country)
0.66
0.66
Regulatory quality, WGI score -2.5..2.5 (country)
0.29
0.29
Rule of law, WGI score -2.5..2.5 (country)
0.24
0.24
Control of corruption, WGI score -2.5..2.5 (country)
0.04
0.04
Political stability & absence of violence, WGI score (country)
0.67
0.67
Energy
Industrial electricity price, 2-20 GWh band, excl. taxes (national)
€0.171/kWh
€0.171/kWh
Industrial gas price, 10-100k GJ band, excl. taxes (national)
€0.048/kWh
€0.048/kWh
Climate
Elevation at region centroid (Copernicus DEM)
87 m
175 m
Hot days ≥30°C (avg per year)
33 days/yr
19 days/yr
Frost days ≤0°C (avg per year)
63 days/yr
62 days/yr
Heavy-precipitation days ≥20mm (avg per year)
3 days/yr
4 days/yr