NUTS-3 AT323 · Austria
Population
378,9822025
GDP
€25,464M2023
Unemployment· NUTS-2 source
3.5%2025
Employment· NUTS-2 source
81.8%2025
Active firms· FR-only
—
Cadastral parcels· FR-only
—
Area
1,745.4 km²
TerraSight · Compare
2 regions side-by-side
AT323 · AT332
Decision brief
Download brief (PDF)mandate-neutral · ranked by overall opportunity
Best overall fit: Salzburg und Umgebung (Opportunity 63). Runner-up: Innsbruck (62). Contrarian pick: Innsbruck — leads the set on Demographic outlook (EU pctl 89).
Strengths
Economic base (94) · Demographic outlook (77)
Red flags
Cost advantage (EU bottom 15%)
Strengths
Demographic outlook (89) · Economic base (88)
Red flags
Cost advantage (EU bottom 15%)
Why you might not pick Salzburg und Umgebung
Cost advantage (EU bottom 15%). Its weakest dimension is Cost advantage (EU pctl 3) — Innsbruck may suit a mandate that weights that higher.
How robust is this recommendation?
The leader depends on the mandate: Logistics → Salzburg und Umgebung · Manufacturing → Salzburg und Umgebung · Office → Innsbruck · Residential → Salzburg und Umgebung.
Phase-2 diligence checklist
- Site-level grid connection capacity and power pricing (beyond country-grain energy data)
- Local incentives, tax regimes and permitting timelines
- Workforce depth for your specific roles (the talent pillar is a proxy)
- Real-estate availability, rents and land — public pan-EU data stops at the Nordics
This is a mandate-neutral read. To weight the pillars to your thesis, run these regions through the Site Screener — it ranks all 1,211 regions under your weights and exports the full PDF. First-pass macro screening, not investment advice.
Composite intelligence · 0–100 EU-percentile scores
Opportunity Indexscale + growth + access + structure
63.0
61.7
Resilience Indexdiversification, stability, buffers
72.3
72.0
Quality of Lifeprosperity, health, safety, environment
61.1
60.9
Clean AirPM2.5 / PM10 / NO₂ inverted
60.0
31.0
Connectivitytransit + air + market access
55.7
56.3
Talent & Human Capitalskills, learning, knowledge workers
61.0
48.0
Growth Momentumrecent GDP / employment trajectory
49.8
47.0
Trajectories · 2012–latest
Real GDP (2020 prices)
1.9% 5y
1.9% 5y
Population
0.5% 5y
0.4% 5y
Unemployment rate
2.5% 5y
4.8% 5y
Derived comparisons
GDP per capita
€67,190
€55,425
Population density
217 /km²
152 /km²
Parcels per 1k pop
FR-only
FR-only
Firms per 1k pop
FR-only
FR-only
All indicators · 87 metrics (Eurostat, all-EU)
Economy
Gross value added, total (current prices)
€22,895M
€15,909M
GVA — agriculture, forestry & fishing (A)
€150M
€85M
GVA — industry (B–E)
€5,432M
€2,553M
GVA — manufacturing (C)
€4,853M
€2,039M
GVA — construction (F)
€1,152M
€1,006M
GVA — wholesale/retail, transport, ICT (G–J)
€6,069M
€3,831M
Net disposable household income per capita (NUTS-2 source) ·N2
€31,300
€30,600
GDP per capita in PPS (purchasing-power adjusted)
59,900 PPS
49,400 PPS
GDP per capita (current prices, EUR)
€67,600
€55,800
Gross fixed capital formation — investment (total economy) ·N2
€8,891M
€11,208M
Investment in manufacturing capex (GFCF, NACE C) ·N2
€886M
€2,027M
Compensation of employees (total wage bill) ·N2
€16,182M
€20,187M
GVA — finance, real estate & professional (K–N)
€5,818M
€3,908M
GVA — public admin, health & education (O–U)
€4,274M
€4,527M
Real GDP (constant 2020 prices, incl. short-term forecast)
€22,502M
€15,559M
Labour productivity per person employed (EUR)
€121,053
€103,037
Gross fixed capital formation, NUTS-3 (ARDECO)
€6,404M
€4,748M
Labour market
Employment, total persons
226,400
186,400
Self-employed persons
25,800
21,100
Employment in manufacturing (C)
27,000
20,100
Activity rate, 15–64 (NUTS-2 source) ·N2
81.5%
82.0%
Youth unemployment rate (15–24) ·N2
8.9%
7.7%
Unemployment rate 15-74, NUTS-3 native (ARDECO)
3.5%
3.8%
Labour force aged 15+ (ARDECO)
202,800
175,800
Business demography
Active enterprises (business economy, all sizes)
29,449
24,358
Enterprise births
1,682
1,468
Enterprise deaths
1,441
1,116
3-year enterprise survival rate
2.2%
2.3%
Innovation & R&D
R&D expenditure as % of GDP ·N2
1.6%
2.9%
Employment in high-tech sectors (% of total) ·N2
3.9%
5.0%
R&D personnel (% of active population, FTE) ·N2
1.4%
1.7%
Education
Tertiary education attainment, age 25–64 ·N2
35.7%
32.5%
Tertiary attainment, age 25–34 (young talent pool) ·N2
44.0%
37.5%
Adult participation in learning, age 25–64 (last 4 weeks) ·N2
14.8%
14.8%
Knowledge workers — tertiary-educated & in science/tech (% of labour force) ·N2
22.7%
20.4%
Scientists & engineers (% of labour force) ·N2
9.1%
8.6%
Digital
Households with internet access ·N2
94.0%
96.3%
Tourism
Nights spent at tourist accommodation (total)
5,832,920
6,608,053
Mobility
Passenger cars per 1,000 inhabitants ·N2
573 /1k
551 /1k
Road freight loaded (annual, thousand tonnes)
12,548 kt
8,887 kt
Distinct public-transport stop locations within the region (GTFS feeds, deduplicated across overlapping feeds by coordinate). A measure of transit-network extent.
61
18
Motorway density (km per 1,000 km²) ·N2
20 km/1000km²
15 km/1000km²
Public-transport stops per 100,000 inhabitants — transit service density relative to population (GTFS feeds, coordinate-deduplicated).
16
6
Distance from the region centroid to the nearest major (large) airport, in km - air-connectivity accessibility. Lower is better.
15
7
Number of major (large) airports within 100 km of the region centroid - air-hub catchment richness.
2
1
Demography
Population aged 15–64 (working age)
248,079
213,434
Population aged 65+
77,109
61,867
Population aged under 15
53,794
43,941
Median age of population
43.5 yrs
42.5 yrs
Old-age dependency ratio (65+ / 15–64)
31.1%
29.0%
Crude rate of total population change
3.5 /1k
2.9 /1k
Crude rate of net migration plus adjustment
3.9 /1k
3.4 /1k
Crude birth rate
8.5 /1k
8.3 /1k
Crude death rate
8.9 /1k
8.8 /1k
Live births
3,199
2,642
Deaths
3,367
2,792
Total age-dependency ratio (young+old / 15-64)
52.8%
49.6%
Total fertility rate (births per woman)
1.28
1.17
Population density (persons per km²)
224 /km²
153 /km²
Projected population, 2030–2040 (EUROPOP2019 baseline)
390,669
353,136
Social
At risk of poverty or social exclusion (AROPE) ·N2
14.6%
13.3%
Life expectancy at birth ·N2
83.0 yrs
83.3 yrs
At-risk-of-poverty rate (regional) ·N2
13.2%
12.0%
Health
Hospital beds per 100k inhabitants ·N2
793 /100k
601 /100k
Mortality, all causes (age-standardised rate) ·N2
915 /100k
859 /100k
Cancer mortality (age-standardised rate) ·N2
200 /100k
196 /100k
Safety & crime
Intentional homicides per 100k inhabitants
0.3 /100k
0.3 /100k
Robberies per 100k inhabitants
37.3 /100k
37.1 /100k
Burglaries per 100k inhabitants
772 /100k
418 /100k
Thefts per 100k inhabitants
1,415 /100k
1,311 /100k
Road traffic deaths per million inhabitants ·N2
49 /M
41 /M
Governance & institutions
Government effectiveness, WGI score -2.5..2.5 (country)
1.74
1.74
Regulatory quality, WGI score -2.5..2.5 (country)
1.40
1.40
Rule of law, WGI score -2.5..2.5 (country)
1.64
1.64
Control of corruption, WGI score -2.5..2.5 (country)
1.37
1.37
Political stability & absence of violence, WGI score (country)
0.60
0.60
Energy
Industrial electricity price, 2-20 GWh band, excl. taxes (national)
€0.156/kWh
€0.156/kWh
Industrial gas price, 10-100k GJ band, excl. taxes (national)
€0.049/kWh
€0.049/kWh
Climate
Elevation at region centroid (Copernicus DEM)
953 m
1,138 m
Hot days ≥30°C (avg per year)
1 days/yr
1 days/yr
Frost days ≤0°C (avg per year)
146 days/yr
140 days/yr
Heavy-precipitation days ≥20mm (avg per year)
18 days/yr
14 days/yr