NUTS-3 AT332 · Austria
Population
319,2422025
GDP
€17,694M2023
Unemployment· NUTS-2 source
3.8%2025
Employment· NUTS-2 source
82%2025
Active firms· FR-only
—
Cadastral parcels· FR-only
—
Area
2,095 km²
TerraSight · Compare
2 regions side-by-side
AT332 · AT323
Decision brief
Download brief (PDF)mandate-neutral · ranked by overall opportunity
Best overall fit: Salzburg und Umgebung (Opportunity 63). Runner-up: Innsbruck (62). Contrarian pick: Innsbruck — leads the set on Demographic outlook (EU pctl 89).
Strengths
Economic base (94) · Demographic outlook (77)
Red flags
Cost advantage (EU bottom 15%)
Strengths
Demographic outlook (89) · Economic base (88)
Red flags
Cost advantage (EU bottom 15%)
Why you might not pick Salzburg und Umgebung
Cost advantage (EU bottom 15%). Its weakest dimension is Cost advantage (EU pctl 3) — Innsbruck may suit a mandate that weights that higher.
How robust is this recommendation?
The leader depends on the mandate: Logistics → Salzburg und Umgebung · Manufacturing → Salzburg und Umgebung · Office → Innsbruck · Residential → Salzburg und Umgebung.
Phase-2 diligence checklist
- Site-level grid connection capacity and power pricing (beyond country-grain energy data)
- Local incentives, tax regimes and permitting timelines
- Workforce depth for your specific roles (the talent pillar is a proxy)
- Real-estate availability, rents and land — public pan-EU data stops at the Nordics
This is a mandate-neutral read. To weight the pillars to your thesis, run these regions through the Site Screener — it ranks all 1,211 regions under your weights and exports the full PDF. First-pass macro screening, not investment advice.
Composite intelligence · 0–100 EU-percentile scores
Opportunity Indexscale + growth + access + structure
61.7
63.0
Resilience Indexdiversification, stability, buffers
72.0
72.3
Quality of Lifeprosperity, health, safety, environment
60.9
61.1
Clean AirPM2.5 / PM10 / NO₂ inverted
31.0
60.0
Connectivitytransit + air + market access
56.3
55.7
Talent & Human Capitalskills, learning, knowledge workers
48.0
61.0
Growth Momentumrecent GDP / employment trajectory
47.0
49.8
Trajectories · 2012–latest
Real GDP (2020 prices)
1.9% 5y
1.9% 5y
Population
0.4% 5y
0.5% 5y
Unemployment rate
4.8% 5y
2.5% 5y
Derived comparisons
GDP per capita
€55,425
€67,190
Population density
152 /km²
217 /km²
Parcels per 1k pop
FR-only
FR-only
Firms per 1k pop
FR-only
FR-only
All indicators · 87 metrics (Eurostat, all-EU)
Economy
Gross value added, total (current prices)
€15,909M
€22,895M
GVA — agriculture, forestry & fishing (A)
€85M
€150M
GVA — industry (B–E)
€2,553M
€5,432M
GVA — manufacturing (C)
€2,039M
€4,853M
GVA — construction (F)
€1,006M
€1,152M
GVA — wholesale/retail, transport, ICT (G–J)
€3,831M
€6,069M
Net disposable household income per capita (NUTS-2 source) ·N2
€30,600
€31,300
GDP per capita in PPS (purchasing-power adjusted)
49,400 PPS
59,900 PPS
GDP per capita (current prices, EUR)
€55,800
€67,600
Gross fixed capital formation — investment (total economy) ·N2
€11,208M
€8,891M
Investment in manufacturing capex (GFCF, NACE C) ·N2
€2,027M
€886M
Compensation of employees (total wage bill) ·N2
€20,187M
€16,182M
GVA — finance, real estate & professional (K–N)
€3,908M
€5,818M
GVA — public admin, health & education (O–U)
€4,527M
€4,274M
Real GDP (constant 2020 prices, incl. short-term forecast)
€15,559M
€22,502M
Labour productivity per person employed (EUR)
€103,037
€121,053
Gross fixed capital formation, NUTS-3 (ARDECO)
€4,748M
€6,404M
Labour market
Employment, total persons
186,400
226,400
Self-employed persons
21,100
25,800
Employment in manufacturing (C)
20,100
27,000
Activity rate, 15–64 (NUTS-2 source) ·N2
82.0%
81.5%
Youth unemployment rate (15–24) ·N2
7.7%
8.9%
Unemployment rate 15-74, NUTS-3 native (ARDECO)
3.8%
3.5%
Labour force aged 15+ (ARDECO)
175,800
202,800
Business demography
Active enterprises (business economy, all sizes)
24,358
29,449
Enterprise births
1,468
1,682
Enterprise deaths
1,116
1,441
3-year enterprise survival rate
2.3%
2.2%
Innovation & R&D
R&D expenditure as % of GDP ·N2
2.9%
1.6%
Employment in high-tech sectors (% of total) ·N2
5.0%
3.9%
R&D personnel (% of active population, FTE) ·N2
1.7%
1.4%
Education
Tertiary education attainment, age 25–64 ·N2
32.5%
35.7%
Tertiary attainment, age 25–34 (young talent pool) ·N2
37.5%
44.0%
Adult participation in learning, age 25–64 (last 4 weeks) ·N2
14.8%
14.8%
Knowledge workers — tertiary-educated & in science/tech (% of labour force) ·N2
20.4%
22.7%
Scientists & engineers (% of labour force) ·N2
8.6%
9.1%
Digital
Households with internet access ·N2
96.3%
94.0%
Tourism
Nights spent at tourist accommodation (total)
6,608,053
5,832,920
Mobility
Passenger cars per 1,000 inhabitants ·N2
551 /1k
573 /1k
Road freight loaded (annual, thousand tonnes)
8,887 kt
12,548 kt
Distinct public-transport stop locations within the region (GTFS feeds, deduplicated across overlapping feeds by coordinate). A measure of transit-network extent.
18
61
Motorway density (km per 1,000 km²) ·N2
15 km/1000km²
20 km/1000km²
Public-transport stops per 100,000 inhabitants — transit service density relative to population (GTFS feeds, coordinate-deduplicated).
6
16
Distance from the region centroid to the nearest major (large) airport, in km - air-connectivity accessibility. Lower is better.
7
15
Number of major (large) airports within 100 km of the region centroid - air-hub catchment richness.
1
2
Demography
Population aged 15–64 (working age)
213,434
248,079
Population aged 65+
61,867
77,109
Population aged under 15
43,941
53,794
Median age of population
42.5 yrs
43.5 yrs
Old-age dependency ratio (65+ / 15–64)
29.0%
31.1%
Crude rate of total population change
2.9 /1k
3.5 /1k
Crude rate of net migration plus adjustment
3.4 /1k
3.9 /1k
Crude birth rate
8.3 /1k
8.5 /1k
Crude death rate
8.8 /1k
8.9 /1k
Live births
2,642
3,199
Deaths
2,792
3,367
Total age-dependency ratio (young+old / 15-64)
49.6%
52.8%
Total fertility rate (births per woman)
1.17
1.28
Population density (persons per km²)
153 /km²
224 /km²
Projected population, 2030–2040 (EUROPOP2019 baseline)
353,136
390,669
Social
At risk of poverty or social exclusion (AROPE) ·N2
13.3%
14.6%
Life expectancy at birth ·N2
83.3 yrs
83.0 yrs
At-risk-of-poverty rate (regional) ·N2
12.0%
13.2%
Health
Hospital beds per 100k inhabitants ·N2
601 /100k
793 /100k
Mortality, all causes (age-standardised rate) ·N2
859 /100k
915 /100k
Cancer mortality (age-standardised rate) ·N2
196 /100k
200 /100k
Safety & crime
Intentional homicides per 100k inhabitants
0.3 /100k
0.3 /100k
Robberies per 100k inhabitants
37.1 /100k
37.3 /100k
Burglaries per 100k inhabitants
418 /100k
772 /100k
Thefts per 100k inhabitants
1,311 /100k
1,415 /100k
Road traffic deaths per million inhabitants ·N2
41 /M
49 /M
Governance & institutions
Government effectiveness, WGI score -2.5..2.5 (country)
1.74
1.74
Regulatory quality, WGI score -2.5..2.5 (country)
1.40
1.40
Rule of law, WGI score -2.5..2.5 (country)
1.64
1.64
Control of corruption, WGI score -2.5..2.5 (country)
1.37
1.37
Political stability & absence of violence, WGI score (country)
0.60
0.60
Energy
Industrial electricity price, 2-20 GWh band, excl. taxes (national)
€0.156/kWh
€0.156/kWh
Industrial gas price, 10-100k GJ band, excl. taxes (national)
€0.049/kWh
€0.049/kWh
Climate
Elevation at region centroid (Copernicus DEM)
1,138 m
953 m
Hot days ≥30°C (avg per year)
1 days/yr
1 days/yr
Frost days ≤0°C (avg per year)
140 days/yr
146 days/yr
Heavy-precipitation days ≥20mm (avg per year)
14 days/yr
18 days/yr